A promotional phone card is a customized phone card, which includes a company's logo and messaging and free prepaid long distance minutes (an incentive) to be used by the recipient of the card (potential customer). Further, promotional phone cards are very affordable, so they can fit into even the smallest of marketing budgets. How can your company begin to use promotional phone cards as a customer acquisition tool?
A very simple and effective way that your company can immediately begin to use promotional phone cards to acquire more customers is by handing them out at tradeshows and conferences. There are, of course, many other great ways to use promotional phone cards to reach new potential customers.
For example, promotional phone cards can be used:
- as business cards for your outside sales personnel
- to get telecom customers to try a new phone card
- to build customer loyalty and retention
- for political campaigns
- to build website traffic
- to conduct surveys
- for sweepstakes
- … more
Because a promotional phone card is inherently a communication tool, you can also ask a potential customer to take a desired action "on your dollar." Ask people to learn more about your products and services by calling you—before or after visiting your physical storefront or website.
In addition to a promotional phone card's basic features, additional low-cost customization can be added to further push your brand and messaging throughout the customer acquisition process. For example, custom voice prompts and messaging can be used to greet your potential customers whenever they use your promotional phone card—to call you, family, or friends. In either case, you've successfully placed your brand and messaging directly in front of a potential customer in a very inexpensive and unique way.
In closing, promotional phone cards are an effective customer acquisition tool. Their low-cost and variety of uses will allow your company to extend its brand and messaging to new customers without significantly impacting the marketing budget.
If you are ready to begin acquiring more new customers, you may request a quote, learn more at our promotional phone cards web page, or contact us directly to discuss your company's needs and receive more personalized information.